It started with one woman who could not find a single thing that made her feel beautiful. Christine had spent another afternoon in fitting rooms, holding up dresses cut for someone half her age, and she came home and said it out loud: if nobody is going to make it, we will find it ourselves.

So she opened a little shop in Queenstown, for the women everyone else seemed to be looking straight past. Today she runs it with her daughter Sarah.

What we never expected was you. You walked in, you stayed, and you brought a friend. Our little Queenstown shop is now full to the seams, and that is the loveliest problem a mother and daughter could ask for.

So we are moving to a bigger warehouse in Christchurch, with room to finally keep more of your favourite styles and sizes in stock. But first our whole collection needs a new home, and we would far rather it went to you than into a moving box.

Consider this our thank you.

Buy 2 → extra 15% off
Buy 3 → extra 20% off
Buy 4 → extra 25% off

Mix and match anything in the store. Every discount applies automatically at checkout. Sale pieces are still returnable, because we would never ask you to gamble.